Substance develops and manufactures high performing print media and overlaminates for critical graphic applications. We’re on a mission to advance material science and enhance the customer experience.


Substance films were developed alongside the fastest racers on the planet and continually evolve to meet the demands of any environment.


Our passion for competition fuels us

We grew up on the motocross track and never wanted to do anything else. After establishing careers in printing motocross graphics, we realized that material science hadn’t progressed to meet the demands of this emerging market. The idea for Substance was born. Before Substance, screen printing was the standard for motocross graphics — so we recreated the standard, raising the bar on digital material performance. We dedicated years to fortifying our chemistry team and engineering a new breed of high-performance films. By constantly refining our offering alongside customers and pro racers, Substance advanced the motocross graphic industry to where it is today.

We applied the same rigorous research and development to revolutionize signage films and bring the Substance product line to the global market. We’ve continued to expand our innovation according to one rule: if we can't make it the best, we just don't make it. Headquartered in a 56,000-sq-ft plant equipped with state-of-the-art coating and production machinery, Substance is proud to develop, formulate, and manufacture in America. We offer some of the most robust print media and overlaminates available, delivered with tailored customer service.